Divini · Who we are

Small company.
Big rooms.

Merch is three jobs: the range, the store and the table at the show. We do each one with people who have done it for the biggest acts in the world.

Scroll for the bill

The names on the shirts.

• IThe rangeVeteran consultants
• IIThe storeWeb partners
• IIIThe tableVending partners

Act I · The range

With our veteran consultants

Sixteen years inside Bravado, Universal Music’s merchandise company.

The Rolling StonesNo. 9 Carnaby · their first flagship store

BLACKPINKPop-up · BST Hyde ParkBillie EilishPop-up storesElton JohnHis own shop · Selfridges

Peter KaySabrina CarpenterStormzyPop-up store · 2023

The WeekndThe 1975Olivia RodrigoPost Malone

Act II · The store

With our web partners

They build the sites and stores fans buy from.

The Doors19.4× online revenueLynyrd Skynyrd100,000+ visitors · peak days

Bert KreischerFour sites · one storeTom Segura2 Bears 5K · 8,000+Whitney Cummings

The Bacon BrothersJoe Gatto.38 Special

Act III · The table

With our vending partners

They staff the merch table for the major merch companies.

BravadoSony MusicWarner Music GroupKiller Merch

At the table for

MetallicaState Farm Stadium · made ready

Shane GillisSam FenderAyra StarrQueensrÿche

Warped Tour, 25th anniversarySoFi StadiumRose BowlCiti Field

+ Your name

Their people.
Your merch.

Divini brings the same people to your range, your store and your table. We fund the stock and the advertising, and we are paid only from the profit.

Book a call →On tour →Consumer products →

Our consultants’ names are shared on a call.

Where these come from

The names on this page show work done by our consultants and our partners, before and outside Divini. None of these artists endorses Divini.

Divini’s own dataThe range: our consultants’ own record from sixteen years at Bravado, checked against the trade press that quotes them. The press names them, so we share it on a call. · checked 15 October 2026

Divini’s own dataThe store: our web partners’ published case studies. 19.4× is The Doors’ online revenue in the twelve months after the new site against the twelve before; 100,000+ is Lynyrd Skynyrd’s peak days; 8,000+ is runners and fans at the second 2 Bears 5K. · checked 15 October 2026

Divini’s own dataThe table: our vending partners’ own account of the merch companies, the stadiums and the tours they work, and an interview with their point-of-sale provider. · checked 15 October 2026

The photographs

Every photograph is from Wikimedia Commons, toned in gold by Divini. Where a licence is CC BY-SA, the toned picture is shared under the same licence.

• A stadium stage before a Rolling Stones show: Bjoemu, CC BY-SA 4.0.
• The Rolling Stones, London, 2018: Raph_PH, CC BY 2.0.
• BLACKPINK, Amsterdam, 2019: Robbie Klinkenberg, CC BY-SA 4.0.
• Billie Eilish, The O2, 2025: Raph_PH, CC BY 4.0.
• Elton John, Farewell Yellow Brick Road tour: slgckgc, CC BY 2.0.
• Peter Kay, University of Salford, 2012: University of Salford Press Office, CC BY 2.0.
• Sabrina Carpenter, The O2, 2025: Raph_PH, CC BY 2.0.
• Stormzy, The O2, 2022: Raph_PH, CC BY 2.0.
• The Weeknd: Brian Ziff, CC BY-SA 4.0.
• The 1975, Glastonbury, 2025: Raph_PH, CC BY 4.0.
• Olivia Rodrigo, Glastonbury, 2025: Raph_PH, CC BY 4.0.
• Post Malone, 2021: Chrisallmeid, CC BY-SA 4.0.
• The Doors, 1968: Joel Brodsky; Distributed by Agency for the Performing Arts (APA), Public domain.
• Lynyrd Skynyrd, 1977: MCA Records, Public domain.
• Bert Kreischer, 2012: Dave Wilder Photography, CC BY-SA 2.0.
• Whitney Cummings, 2016: Alex42west, CC BY-SA 4.0.
• Tom Segura: Zach Catanzareti Photo, CC BY 2.0.
• The Bacon Brothers: Wikimedia Commons contributor, CC BY-SA 4.0.
• Joe Gatto, 2024: WhyIsThisSoHard575483838, CC BY 4.0.
• .38 Special, 2010: Ben Strasser, U.S. Air Force, Public domain.
• Metallica, M72 World Tour, 2023: Siechfred, CC BY-SA 4.0.
• Shane Gillis: Quintin Soloviev, CC BY 4.0.
• Sam Fender, Boardmasters, 2021: Raph_PH, CC BY 2.0.
• Ayra Starr: Tomisin Afolabi, CC BY 2.0.
• Queensrÿche, Wacken, 2019: Sven Mandel, CC BY-SA 4.0.