Nothing up front. We’re paid from profit we make for you.
No fee, no retainer and no minimum order. We build and run the range at our own cost, pay for the advertising, and take a share of the profit once there is some. Below: what that covers, one sale worked line by line, and what you keep if you leave.
ReviewedWhat is included
An online store is twelve jobs. We do all twelve and bill for none of them. One thing is left with you: approving the work.
- 01Research into your materialUs
- 02Design and art directionUs
- 03Mockups and promo assetsUs
- 04Storefront build and upkeepUs
- 05Conversion, upsells, optimisationUs
- 06Email and SMS automationsUs
- 07Drop planning and the calendarUs
- 08Print, samples, QC and fulfilmentUs
- 09Customer service, returns, chargebacksUs
- 10Advertising — spend funded by usUs
- 11Entity, insurance, tax and filingsUs
- 12Reporting and sell-throughUs
- 13Approve the workYou
The store, the range and the email flows are built at our cost, before any terms are signed. On tour we buy the stock as well.
The split, and how it moves
We are paid one way: a share of the profit, for as long as we run the range. If there is no profit, we are paid nothing.
- What it covers
- New products only. What you already sell stays 100% yours.
- What we never take
- Equity, or any right in your name.
- When it is agreed
- In writing, before you sign.
- How it moves
- It is set in bands. As the range grows past each one, your share rises. Every band moves it your way.
- When you are paid
- Monthly, with a statement, and a live dashboard in between.
This page does not print the percentages or the thresholds. You are given them in writing before you sign anything, and the quickest way to see them is to book a call.
What profit means
The split is worked out on profit, never on gross revenue. Profit is what a sale leaves after four things: making the product, shipping it, the payment fee, and any chargeback.
Advertising is not one of the four. We pay for it out of our own share, and the media budget is written into the contract with a cap and dates.
Divini’s own dataThese are our own terms. · checked
One sale, line by line
Take the tour tee on our homepage, at $35. A fan in the United States buys one. It is printed there after the order is placed, and posted to them.
The figures
| Line | Amount | Running total |
|---|---|---|
| A fan pays for one tour tee | $35.00 | $35.00 |
| Shipping, charged to the fan at cost | +$4.95 | $39.95 |
| The tee, printed and packed | −$9.63 | $30.32 |
| Shipping, paid to the print partner | −$4.95 | $25.37 |
| Card fee: 2.9% of $39.95, plus 30¢ | −$1.46 | $23.91 |
| Profit, which the split divides | $23.91 | $23.91 |
One black tee in a medium with one print, made in the United States and posted to an address there. No sales tax is due on this order; where a state charges it, it is added at checkout and paid over to the state.
Divini’s own dataOur own costing, at our print partner’s listed prices for the tee and for shipping it. · checked
Filed or disclosedThe card fee is the standard online card rate: 2.9% of the payment, plus 30¢. · Source: Stripe, pricing, Shopify, pricing · checked
Shipping comes in and goes out at the same figure, so nobody earns on it. The card fee is charged on everything the fan pays, which is why it is worked on $39.95 and not on $35.00.
Three things are not lines in that sum.
- Advertising
- We pay for it out of our share.
- Returns and reprints
- They come to us, and we carry them.
- A chargeback
- When a bank reverses a sale, the loss is a cost of that sale and comes off before the profit is shared. This sale has none.
That leaves $23.91 of profit on one tee. The split divides it, and your share is on the month’s statement. A different blank, a larger size or a second print changes the cost of making it; the rest is worked the same way.
What you keep, and how you leave
What we build for you is yours. If we stop working together, you keep it.
- The store
- Built at our cost, and yours to keep.
- The designs
- The artwork made for your range.
- The customer list
- The people who bought from your store.
- The suppliers
- Every contact, so the range can go on being made.
- The filings
- The registrations made for the store.
- What you sold before
- It was never in the split, and it stays 100% yours.
- Your name
- We hold no equity in it and no right to it.
It sits in a runbook you own, which we update every month: the suppliers, the artwork and the logins. Your team could open it and carry on without us.
How long the agreement runs, and how much notice either side gives, are in the same document as the split. You read all of it before you sign.
Who carries what
A split means little without what it pays for. This is our way of working beside the three others: print-on-demand, a merch house and a done-for-you agency.
| Who carries it | Print-on-demand | Merch houses | Done-for-you | Divini |
|---|---|---|---|---|
| Production & fulfilment | Them | Them | Them | Us |
| Design & art direction | You | Them | Billed hourly | Us, included |
| Merchandising the storefront | You | Them | Them | Us |
| A media budget in the contract | You | You | Listed, never committed | Us, capped and dated |
| A calendar tied to your dates | You | Rarely | Tooling only | Us |
| The table on tour | You | Them, against an advance | Some | Us, stock funded |
| What you put up front | Your ad budget and your hours | Recoupable advance | $50/hr + a 300-unit minimum | Nothing |
| Equity taken in your brand | None | None | Some take it | None |
| Split moves in your favour | No split | Fixed royalty | Mostly unpublished | Every band |
| You keep it all if it ends | It’s your store | Advance repayable | Varies | Store, artwork, suppliers, filings |
To see the split for your own range, book a call. It is 30 minutes with Oliver Weisfeld, who founded Divini.