Tour merch, run for you: the store all year, the table every night.

What we run on a tour

A tour has two counters. The store sells all year, and the table sells for one night in each city. We run both from one range, and send you one statement.

1. 01Seattle
2. 02San Francisco
3. 03Los Angeles
4. 04Denver
5. 05Dallas
6. 06Chicago
7. 07Atlanta
8. 08New York

A sample routing. No tour is being announced.

You send the dates and approve the artwork. The rest runs in five steps.

1. 016–8 weeks outRun printed

   We buy the run and size it from what the store has sold. Nothing is printed until you have approved the artwork.

2. 02Load-inStock on the road

   The run travels with the dates, and is counted in before doors.

3. 03DoorsSellers at the table

   A vending partner staffs the table, runs the till and handles sales tax there.

4. 04After the showSettled nightly

   Counted out after the show and settled with the venue, itemised by design and by size.

5. 05Last dateLeftovers online

   What is left goes into the store, not into a garage.

Who does what

Four parties have a job on a tour. This is where each one starts and stops.

The job	You	Divini	Vending partner	The venue
Send the dates	✓Yes	—No	—No	—No
Approve the artwork	✓Every piece	—No	—No	—No
Design the range	—No	✓Yes	—No	—No
Buy the stock	—No	✓At our cost	—No	—No
Staff the table and run the till	—No	—No	✓And sales tax there	—No
Charge a hall fee	—No	—No	—No	Where it has one
Settle with the venue	—No	✓Every night	—No	—No
Carry the unsold stock	—No	✓Into the store	—No	—No

The vending partner is chosen to fit each tour’s routing, room sizes and requirements.

Reunion and legacy tours

A reunion or an anniversary run sells to people who were there the first time. So the range starts from the catalogue: the record sleeves, the tour posters and the logos of each period.

Era artwork

A collection for each period of the catalogue, built from the artwork fans already know. You approve every piece before it goes on sale.

Anniversary drops

An album’s anniversary is a date. A drop can be planned around it in the store, with or without a show that night.

Rights

Old artwork can have more than one owner: the act, a label, a former member, or the designer or photographer who made it. Tell us who owns what on the first call, because it decides what can be reprinted.

The money

Nothing up front. There is no fee, no retainer and no minimum order. We buy the tour run and carry the risk on it, and we are paid a share of the profit. The split is put in writing before you sign.

Hall fees come off the top

Many venues charge a hall fee, also called a venue cut. It is a percentage of what the table sells, agreed when the show is advanced. atVenu, which makes settlement software for merch tables, takes it from the adjusted gross: sales less card fees, taxes and anything agreed off the top.

Filed or disclosedSource: atVenu help, What is a Venue Cut?, atVenu help, What is Adjusted Gross? · checked 6 October 2026

The rate changes from room to room. One trade guide puts it at around 25 to 30% of sales where the venue supplies the sellers.

Third-party estimateA guide to merchandise deals from a music rights company, published in 2021. · Source: Exploration, Merchandise Economics · checked 6 October 2026

In the UK, the Featured Artists Coalition keeps a public directory of venues that charge no commission, and over 700 have signed up. Its page also records that Academy Music Group cut its rate to 15% at its O2 Academy venues in August 2023.

Filed or disclosedSource: Featured Artists Coalition, 100% Venues · checked 6 October 2026

So tell us which rooms are booked and what each charges. We settle with every venue, and the fee is a line on the night’s sheet.

SettlementA sample night

1Counted in

240

Counted out

58

2Sold

182

Gross sales

$6,734

Card fees and tax

−$734

3Adjusted gross

$6,000

4Hall fee, 20%

−$1,200

5After the hall fee

$4,800

1. 1Every design and size is counted before doors.
2. 2Sold is what was counted in, less what was counted out. Each line is kept by design and by size.
3. 3Sales less card fees and taxes. The hall fee is taken from this line, not from gross sales.
4. 4A sample rate. The real one is agreed with each venue beforehand, and some venues charge nothing.
5. 5This pays for the stock, the sellers and the freight. The profit after those is what is shared.

Divini’s own dataSample figures for one night, not a real show. Every item is priced at $37, atVenu’s average for a t-shirt in 2025. · Source: atVenu, Artist Merchandise Trends of 2025 · checked 6 October 2026

What a routing might gross

atVenu reports $10.24 spent per head at the shows it settled in 2025, with 21% of fans buying. That is what fans spent at the table, across every genre, and the hall fee comes out of it. It is an industry average, and not a forecast for your tour.

Filed or disclosedSource: atVenu, Artist Merchandise Trends of 2025 · checked 6 October 2026

Our own estimator works room by room and assumes less. This is its estimate for a sample routing of eight rooms, from a club to an arena.

• Low – High
• Likely

The figures

Merch gross

Show	Low	Likely	High
Seattle · 1,200 cap	$5,500	$9,200	$12,900
San Francisco · 2,000 cap	$9,200	$15,300	$21,400
Los Angeles · 4,200 cap	$13,100	$21,800	$30,600
Denver · 1,800 cap	$8,300	$13,800	$19,300
Dallas · 3,500 cap	$10,900	$18,200	$25,500
Chicago · 4,000 cap	$12,500	$20,800	$29,100
Atlanta · 8,000 cap	$14,500	$24,200	$33,900
New York · 450 cap	$2,700	$4,500	$6,300

An estimate, not a forecast. Each show is the room’s capacity, times the share of it we assume is filled (55% of an arena, up to all of a club), times a spend per head of $5.50 to $10. The range is 40% either side. Across the eight shows the likely total is about $128,000, before hall fees and costs. The routing and the room sizes are samples.

Divini’s own dataDivini’s tour estimator. Its spend per head is set against atVenu’s published average. · Source: atVenu, Artist Merchandise Trends of 2025 · checked 6 October 2026

Send us the real dates, and we will send the estimate for them within one working day.

Questions

Do you pay an advance?

No. An advance from a merch company is money you usually have to earn back or pay back. We put the money into the run instead: we buy the stock, and we carry the risk on what does not sell.

Third-party estimateHow advances usually work, from the same guide. · Source: Exploration, Merchandise Economics · checked 6 October 2026

Can you work alongside our current merch company or atVenu?

Yes. If a table is already running, keep it. The stock you have printed, the people who sell it and the till they use stay as they are, and what you already sell stays 100% yours. We add new products, and run the store beside it. If a contract or an exclusivity is still running with another merch company, tell us on the call.

atVenu is not a merch company. It sells point-of-sale and settlement software for merch tables, and we have no commercial tie to it.

Filed or disclosedSource: atVenu, Touring Merchandise POS for Artists · checked 6 October 2026

How far ahead of the first date do you need us?

The run is printed six to eight weeks before the first date, and the artwork has to be approved before that. Send the first date as soon as you have it, and we work back from there.

Do you cover the US and the UK?

Yes, both. The vending partner is chosen to fit the routing, in either country, and handles sales tax at the table. Online, each order is printed in the region it ships to. Divini itself is a UK company, registered in England and Wales.

What happens to leftover stock?

It goes into the online store after the last date, and sells there with the rest of the range. We bought it, so what does not sell is our loss and not yours.