Oh, Mary! sets new Lyceum record of $1.59m in a week with Bowen Yang
Cole Escola's comedy took $1,592,306 in the week ending 11 October 2026, a record for the show and the theatre, as Broadway's weekly takings rose 27%.
Cole Escola's comedy Oh, Mary! took $1,592,306 at the Lyceum Theatre on Broadway in the week ending 11 October 2026, a record for both the production and the theatre. The figures, from the Broadway League, were reported by Deadline on 13 October 2026 and by Playbill on 14 October. Bowen Yang, formerly of Saturday Night Live, is now playing Mary Todd Lincoln.
A record it keeps breaking
The show sold out that week, and its average ticket price of $222.73 was the third highest on Broadway, behind Hamilton at $287.50 and Other Desert Cities at $276.87. Oh, Mary! opened on 11 July 2024 and was the first show in the Lyceum's history to take more than $1m in a single week. Playbill counts this as the 16th time it has set a house record since opening; Deadline says the show had broken its own record 15 times.
Yang made his Broadway debut in the role on 15 September 2026. On 24 September Deadline reported that he had extended his run to 17 January 2027; his limited engagement had been due to end on 6 December. His co-stars are Phillip James Brannon, Barrett Foa, Bianca Leigh and Tony Macht.
A strong week across Broadway
The 29 shows running on Broadway took $35,292,434 that week, 27% more than the week before, and attendance rose about 10% to 248,496. Hamilton was the top earner at $3,090,634 after the return of original cast member Christopher Jackson. Other Desert Cities, with Julia Louis-Dreyfus, Ed Harris, Allison Janney, Joe Keery and Lily Rabe, took $2,157,355 from eight sold-out previews at the Hudson ahead of its opening on 18 October. Billy Crystal's solo show 860 took $1,173,760 from seven previews at the Imperial.
Chicago, with the former Dallas Cowboys cheerleader Reece Weaver as Roxie, also sold out, taking $1,163,661, and Weaver has extended her run to 15 November. Deadline put the week's strength down partly to new star casting. The season is still behind last year: $628,508,592 so far, about 8% down on the same point a year earlier.
What it means for acts
A performer with a television following can lift a long-running show, and Deadline reported Yang's extension nine days after his debut. Comedians, sketch performers and podcasters with a crossover audience have a clear example to point to when talking to producers about a limited run in an established show. Managers agreeing such a run should settle extension terms at the start, since demand can show itself within the first fortnight.
