Creator merch, run like a business, not a side tab.

What we run for a creator

A shop link under a video is a tab. A business is a brand of your own, with its own branding and its own site, and it grows. That is what we build with creators on YouTube, Twitch and TikTok who sell mostly online. We design the products and grow the business, and the brand is yours.

Behind it is a range that changes, a calendar, a customer list, advertising, someone answering buyers, and tax that gets filed. That is twelve jobs, and we do all twelve.

The range

Research into your material, product design and art direction, mockups and promo assets.

The store

The storefront and its upkeep, conversion and upsells, and the email and SMS flows.

The selling

Drop planning and the calendar, and the advertising, with the spend paid by us.

The back office

Print, samples and fulfilment; customer service, returns and chargebacks; the entity, insurance, tax and filings; and the reporting.

Divini’s own dataThe twelve jobs are the ones our consumer products page lists. · checked 6 October 2026

One job stays with you: approving the work. Every design goes past you before it goes live.

We build first and agree terms after. The store, the range and the email flows are built at our cost, and are yours to keep. Then comes one closed drop: small, to a known list, on purpose. Each order is printed after it is placed and posted straight to the buyer, so there is no stock for you to buy or store, and returns come to us.

The store you already run

We plug into thirteen platforms: eleven that run a store, and two that take payments, Stripe and PayPal.

We plug into the store you already run

• Shopify
• Squarespace
• Wix
• WooCommerce
• BigCommerce
• Big Cartel
• Webflow
• Bandcamp
• Etsy
• Shopware
• PrestaShop
• Stripe
• PayPal

Divini’s own dataOur own list, the same one our consumer products page shows. · checked 6 October 2026

Inside your store we are added as a collaborator, and never given your password. If you would rather keep the new range apart, we build a dedicated store on your domain and pay for it. Either way, what you already sell stays 100% yours.

Moving off Spring

Spring, which used to be Teespring, is closing. Its own notice says the selling tools were withdrawn after 15 September 2026, and that account access ends on 15 October 2026. It also puts the full shutdown at “mid to late October”, so read what Spring emails you.

Filed or disclosedSource: Spring’s closure notice · checked 6 October 2026

• Download the artwork and the details of every listing.
• Copy your order history. It does not move to Amaze Commerce.
• Check your payout details, and request what you are owed.
• Transfer the domain, or repoint it.
• Change the shop link wherever you have posted it.
• Connect the new shop to YouTube.
• Tell your audience where the shop has gone.

Filed or disclosedSource: Spring’s closure notice, YouTube Help, Connect your shop · checked 6 October 2026

Each step is set out on Moving off Spring, with where to click. That page also compares the three kinds of company that can take a shop on.

A move is also the natural point to decide who runs the shop from here. The links, the listings and the store are being rebuilt whichever route you take.

Who pays for the selling

Printing is funded on every route. A print-on-demand platform prints each order after it is paid for, so nobody buys stock. What is left to the creator is the selling: making the designs, and finding the buyers.

Take Fourthwall, one such platform. Its pricing page lists a free plan, and Pro at $15 a month when paid yearly. It prints and ships, handles customer support and sales tax, and adds no percentage to the listed cost of a product from its catalogue. In its own words, that leaves you to “focus on designing products and promoting your shop”.

Filed or disclosedSource: Fourthwall, Plans and pricing · checked 6 October 2026

Filed or disclosedSource: Fourthwall, Plans and pricing · checked 6 October 2026

So the choice turns on what you want. If you want a shop, use Fourthwall: you keep the whole margin, and the designs and the buyers are yours to find. If you want a consumer products business that is fully managed, use a company like us.

Fully managed includes the selling. The advertising spend is ours. The media budget is written into the contract, with a cap and dates, and it comes out of our share: it is not a cost taken off before the profit is split.

Each drop shows where to aim the spend. Two designs go in front of different visitors: the one that sells joins the range, and the other was never printed. Every order carries a postcode, so by the third drop there is a map of where your buyers are, and the advertising is aimed there.

Whoever you talk to about running your merch, ask whether the advertising budget is in the contract.

The money

Nothing up front. There is no fee, no retainer and no minimum order. We are paid one way: a share of the profit on the new products, for as long as we run them. If there is no profit, we are paid nothing.

The split is put in writing before you sign, and it moves your way as the range grows. We take no equity, and your name stays yours.

You are paid monthly, with a statement, and a live dashboard in between.

This page prints no percentages. What our share pays for, and one sale worked line by line, are on how we get paid.

Questions

I already use Fourthwall; why switch?

Stay if what you want is a shop. Fourthwall does that well: it prints and ships, answers customers, handles sales tax and adds no percentage to its catalogue prices, and the designs and the promotion are yours.

Come to a company like us if you want a consumer products business that is fully managed: your own brand on your own site, with the products designed, the advertising paid for and the business grown for you.

It also need not be a switch. What you sell today stays 100% yours, and we add new products only. Fourthwall is not one of the thirteen platforms we plug into, so the new range would sit in a dedicated store on your domain, which we build and pay for.

Filed or disclosedSource: Fourthwall, Plans and pricing · checked 6 October 2026

Who pays for the ads?

We do. The media budget is written into the contract, with a cap and dates. It comes out of our share of the profit, and it is not a cost taken off before the split. We run the campaigns as well: advertising is one of the twelve jobs.

Who owns the customer list?

You do. The people who bought from your store are your customers, and the list is among the things you keep if we stop working together, with the store, the designs and the supplier contacts.

While we run the range we use it for the store’s own emails and texts: drop announcements, abandoned-cart reminders and back-in-stock notices.

Put the same question to any company you talk to. Fourthwall’s pricing page, for one, says that you own your data, and that it will never send marketing to your supporters.

Filed or disclosedSource: Fourthwall, Plans and pricing · checked 6 October 2026

Will the products show under my YouTube videos?

They can, if two things are true: the channel is eligible for YouTube Shopping, and the store is on a platform YouTube connects to. Shopify and Wix are on YouTube’s list, and so is Fourthwall. If the shelf under your videos matters to you, say so on the call, before a platform is chosen.

Filed or disclosedSource: YouTube Help, Connect your shop · checked 6 October 2026

What is left for me to do?

Approve the work, and tell your audience when a drop opens. Every design goes past you before it goes live. The store, the orders, the customers and the returns are ours.